As we all know, in the hardscape industry your photos are assets that show the value of your company, your creativity and showcase what you’re capable of completing. In this blog, I'm going to explain the importance of project photos, how to use them to your advantage, and how to upload your photos to Hirescapes. Last but not least, I’m going to explain how Hirescapes inspiration board can help you land more projects with your collection of photos.
“A picture can speak 1000 words.” This statement is true when it comes to the importance of photos, but when it comes to the case of hardscaping projects, this is an understatement. When a customer is looking for a good contractor, the first thing they want to look at, is all your completed projects. Pictures not only showcase your quality of work, but sets in motion the entire direction of the job. They build a foundation of trust with the homeowner. For example, if a customer is looking at your photos, and they keep seeing the same type of projects with the same materials, they are most likely to choose something similar to that specific material. This is because it becomes relatable once they see it used in so many different applications, which makes it feel like a safe choice for them. It’s important to understand this because once you have an idea of what the customer likes for material, you are one step ahead of your competition when it comes to building trust and closing the sale.
The types of photos you take can also influence a homeowner. While it’s true that every project counts, we understand that not every picture is a ‘showcase project’. Even small walkways and patio projects can pique the interest of a homeowner and generate interest that leads to a sale.
When we think of photos, three main types come to mind; Cell phone pictures, professional pictures and drone pictures. Almost every contractor can take a photo of their completed project with their cell phone, and with today’s technology, there’s absolutely no reason why you shouldn’t be taking pictures of each and every project you complete. However, even if you aren’t a professional photographer, it’s essential that these photos look professional. It’s important that your cell phone takes good quality photos, and you are paying attention to detail. By this, we mean; Make sure there are no tools in the background, try and be mindful of shadows and make sure your project is clean. Though cell phone photos are great, they are still limited when it comes to really showcasing your project.
We don’t expect you to hire a professional photographer each time you complete a project, but wouldn’t it be nice to have professional quality photos and videos that capture all the attention to detail in your projects? Instead of purchasing an expensive, professional camera that could easily get destroyed with dirt and dust, our hardscape specialists recommend buying a GoPro camera that you can effortlessly store in the glove box of any one of your trucks. GoPro cameras offer lots of functionality, wide angles, and have a great stabilizing system, allowing you to take professional pictures and video walkthroughs of your entire project. Not only do these images look professional, you can also edit and upload these photos to the internet using their extremely user-friendly application.
If you’re a contractor who frequently completes projects like pool patios, driveways or other large scale projects, having a drone to take photos and videos should be a no-brainer. In addition to truly being able to showcase the size of the project, homeowners are always impressed when a contractor pulls out a drone to take photos, and is more likely to share these photos with their friends and family. When it comes to drones, our specialists recommend DJI, as they are incredibly user-friendly, durable and provide high-quality photos.
So now that you have all of these awesome photos, how do you make money with them? The first step is to upload your pictures to your Hirescapes profile, we made this extremely easy for you. When you log in to your account, go to your profile tab and click photos and videos, from there you will be able to either upload photos from your phone, Facebook or Instagram with a few simple clicks.
Every photo that is uploaded to your profile is reviewed first, and if they meet the Hirescapes’ photo requirements, they will be displayed in our inspiration board. The Hirescapes inspiration board is similar to Pinterest, except specifically designed for hardscape projects. Homeowners who are planning their hardscape project will be able to view a collection of photos from local contractors, like yourself. When a homeowner likes a picture, it is saved to their account, and when their project is posted to Hirescapes, you’ll come up as a recommended contractor and get credit for the inspiration. The more photos you have that are liked by customers, the more likely you are to get the project, and additional recommendations from Hirescapes.
Whether you’re a new business with only a few projects under your belt, or a seasoned veteran of the hardscape industry, Hirescapes is here to help. Click here to apply to join our network of hardscape professionals, or click here for more information.
Keywords: Hirescapes, hardscape, milestones, secured payment, project consultants